Work Ethic

Pennington’s February Collection Launch Campaign.
"Hardworking statement pieces that never break a sweat. Pair utility-inspired jackets and bottoms with refined tops for an unexpectedly sophisticated look.”

What I did:
Creative Direction
Strategy
Copywriting

Collaborators:
David Picard
Conrad Nadeau
Steven Turpin
Claudine Blanchet
Solene Buxo-Marti
Penningtons’ Creative Team