adidas x Browns—
Back-to-school campaign

There’s nothing like an adidas classic to accompany you through each new chapter of your life.

We partnered with adidas to create a 360˚ campaign featuring stories of inspiring people and their new starts— just in time for back-to-school.

Stuff I did:
Creative Direction
Creative Strategy
Copywriting
Website Design
Graphic Design

Collaborators:
Solene Buxo-Marti
Eric Omikunle
Leeor Wild
Dani Reynolds
Caraz

Personalities

Each portrait was mirrored with an artful still-life of their craft— where a new & a worn shoe represents the journey that got them there.

Website content

Stories, videos and shoppable content.

“Classics never grow old, as they accompany you in each new chapter of your life. Whether you’re a student, building your career or perfecting your craft, mark your new beginning with an adidas classic—and the story you write is up to you.”

Wild posting

Posters near University campuses in the greater Toronto area.

Gift with purchase

Custom branded notebooks to help people write their story.

Creating lasting value for brands with meaningful positioning and story-driven creative magic✨