What a feeling
A brand platform concept for PENN. celebrating the elation of finally having the pieces in your life align, of having great style that fits, and no longer having to compromise your authentic self.
What I did:
Creative Direction
Strategy
Copywriting
Collaborators:
David Picard
Simon Venne
Steven Turpin
Claudine Blanchet
Solene Buxo-Marti
Penningtons’ Creative Team
Creative Direction
Strategy
Copywriting
Collaborators:
David Picard
Simon Venne
Steven Turpin
Claudine Blanchet
Solene Buxo-Marti
Penningtons’ Creative Team
No second-guessing
No holding back
When everything just clicks
No holding back
When everything just clicks
It’s that "I look good!" moment. When it all fits—it just hits, different.
