Sheertex Lab

People have a tough time believing Sheertex tights are as tough as we say. Instead of making lifestyle fashion videos, we made these playful Lab Tests videos to prove it, and have some fun. There were edits for brevity and pacing, but the tights really did pass the tests.

Stuff I did:
Creative Direction
Art Direction
Graphic Design

Collaborators:
Farid Salamé
Betsy May Smith
Michelle Normandeau
Solène Buxo-marti
Amanda Vecchio
Madison Sickinger