Dad Up
Psycho Bunny is pushing all dads to show up, stand out, and level up.
The "Dad Up" campaign is an ode to modern dadhood— celebrating those who raise the bar of fatherhood. Going above and beyond, is how you Dad Up.
Created with Sid Lee
Chief Creative Officer:
Kristian Manchester
Creative Director:
Edmund Lam
Creative team:
Jason Getty, Shane Patrick, Audrey-Claude Roy, David Allard, Jonathan Lavoie, Isabelle Vouligny
Chief Creative Officer:
Kristian Manchester
Creative Director:
Edmund Lam
Creative team:
Jason Getty, Shane Patrick, Audrey-Claude Roy, David Allard, Jonathan Lavoie, Isabelle Vouligny
Photography:
Jon Paul Douglas
Photography team:
Magic Creative Works
Group account director:
Claire Bouly
Account services team:
Felix-Antoine Grenier, Benjamin Bittaudeau
Jon Paul Douglas
Photography team:
Magic Creative Works
Group account director:
Claire Bouly
Account services team:
Felix-Antoine Grenier, Benjamin Bittaudeau
Executive producer:
Vanessa Gervais
Production team:
Camille Thibault Giguere, Eloi Arsenault
Post-production:
Outpost, Cult Nation, M&H
Vanessa Gervais
Production team:
Camille Thibault Giguere, Eloi Arsenault
Post-production:
Outpost, Cult Nation, M&H