Frank And Oak—
Made for good living
Frank And Oak's brand promise of purposeful design, inclusive values and minimal environmental impact products.
Lead strategic thinking and creative output of “Made for good living” across all channels— branding, store experience, product launches, packaging, creative collaborations, graphic and web design, photography, content, copy, social media, CRM and OOH advertising.
Made for good living
Frank And Oak's brand promise of purposeful design, inclusive values and minimal environmental impact products.
Lead strategic thinking and creative output of “Made for good living” across all channels— branding, store experience, product launches, packaging, creative collaborations, graphic and web design, photography, content, copy, social media, CRM and OOH advertising.
Stuff I did:
Creative Direction
Brand Strategy
Branding
Copywriting
Website Design
Graphic Design
Collaborators:
Andrea Hooker
Catherine Beauchamp
Ben Kriz
Brian Ferry
Sam Fournier
Leeor Wild
Creative Direction
Brand Strategy
Branding
Copywriting
Website Design
Graphic Design
Collaborators:
Andrea Hooker
Catherine Beauchamp
Ben Kriz
Brian Ferry
Sam Fournier
Leeor Wild
Store Experience
When people visited our stores across the country, the message was clear. Our clothing was designed with purpose and made as responsibly as possible.
Photography
We celebrated everyday people from our community who were out there doing interesting things. Our models were often not, actually, models. From diverse backgrounds and walks of life.
“The decisions made in the fashion industry have a huge impact on people and the planet. Faced with the irrevocable effects of climate change and poor conditions for garment factory workers around the world, we fully recognize the urgency to do our part.“
Website
Our website became a destination where customers can learn the whole story behind our brand. We were not a fashion company. We were a clothing brand that held ourselves accountable for what we did and how did it. We demonstrated it by making our intentions transparent.
