Blundstone Fit Lab—
Interactive Guide for Browns

There’s a reason why the right pair of Blundstones can feel like they were made for you with scientific precision.

People who love Blundstones really love Blundstones for their snug made-for-you feeling fit. But for the uninitiated, it’s unique variable sizing can be daunting. To alleviate the confusion, we subtracted the guesswork and solved for a solution: The Blundstone Fit Lab. 

Try the interactive quiz

Stuff I did:
Creative Direction
Creative Strategy
Experience & Graphic Design
Video Editing

Collaborators:
Solène Buxo-Marti
Ellana Blacher
Eric Omikunle
Adrian Javgureanu
Patrick Matte