Frank And Oak—
And*
What if the things that set us apart are actually what bring us closer together? What if instead of saying “or”, we say And?
We created a campaign to embrace what made us different rather than seeing them as obstacles to overcome.
As seen on:
Adweek
Strategy Magazine
And*
What if the things that set us apart are actually what bring us closer together? What if instead of saying “or”, we say And?
We created a campaign to embrace what made us different rather than seeing them as obstacles to overcome.
As seen on:
Adweek
Strategy Magazine
Stuff I did:
Creative Direction
Concept
Collection Design
Graphic Design
Video Editing
Collaborators:
Andrea Hooker
Catherine Beauchamp
Ben Kriz
Khoa Le
Cadence Weapon
Creative Direction
Concept
Collection Design
Graphic Design
Video Editing
Collaborators:
Andrea Hooker
Catherine Beauchamp
Ben Kriz
Khoa Le
Cadence Weapon
Video
Built on unexpected relationships between different couples, we challenged the idea of what connects us all.
Collection
We designed a t-shirt and sweatshirt collection that celebrated the message. The pieces were locally-made by Petites Mains, a Montreal a non-profit organization that helped immigrant women learn a new trade. $5 of every sale went to Canadian Human Rights charity Equitas.
