A Fresh Start

Pennington’s January Collection Launch Campaign.
“Embrace the spirit of renewal for your new year closet. Discover palette-cleansing denim-on-denim looks, fresh boho tops, and crisp new bottoms.”

What I did:
Creative Direction
Strategy
Copywriting

Collaborators:
David Picard
Conrad Nadeau
Steven Turpin
Claudine Blanchet
Solene Buxo-Marti
Penningtons’ Creative Team