https://edmundlam.cargo.site Edmund Lam— Creative Director, Brand Marketing, Design, and Fashion. Sat, 15 Mar 2025 15:50:06 +0000 https://edmundlam.cargo.site en https://edmundlam.cargo.site/What-a-feeling-PENN-Brand-Platform Sat, 15 Mar 2025 15:50:06 +0000 Edmund Lam— Creative Director, Brand Marketing, Design, and Fashion. https://edmundlam.cargo.site/What-a-feeling-PENN-Brand-Platform What a feeling A brand platform concept for PENN. celebrating the elation of finally having the pieces in your life align, of having great style that fits, and no longer having to compromise your authentic self. What I did: Creative Direction Strategy Copywriting Collaborators: David Picard Simon Venne Steven Turpin Claudine Blanchet Solene Buxo-Marti Penningtons’ Creative Team <img width="1223" height="1648" width_o="1223" height_o="1648" data-src="https://freight.cargo.site/t/original/i/fed66bc6b323777a73ed418c07b2e2e0b3b10840deb673e7d1be39ca8ca7b130/WhatAFeeling_printads_real-3.jpg" data-mid="228285525" border="0" src="https://freight.cargo.site/w/1000/i/fed66bc6b323777a73ed418c07b2e2e0b3b10840deb673e7d1be39ca8ca7b130/WhatAFeeling_printads_real-3.jpg" /><img width="1223" height="1648" width_o="1223" height_o="1648" data-src="https://freight.cargo.site/t/original/i/e3b942e15c194f555b1dba29cecbf3e96372a89e1fb967b08b96aae2a8da0c42/WhatAFeeling_printads_real-4.jpg" data-mid="228285526" border="0" src="https://freight.cargo.site/w/1000/i/e3b942e15c194f555b1dba29cecbf3e96372a89e1fb967b08b96aae2a8da0c42/WhatAFeeling_printads_real-4.jpg" /> No second-guessingNo holding backWhen everything just clicks It’s that "I look good!" moment. When it all fits—it just hits, different. <img width="1223" height="1648" width_o="1223" height_o="1648" data-src="https://freight.cargo.site/t/original/i/cd2dc06681641dd0590c22209510c070d9e82b46a542d7eba5df8a9f2ee4b9c9/WhatAFeeling_printads_real_1.jpg" data-mid="228285523" border="0" src="https://freight.cargo.site/w/1000/i/cd2dc06681641dd0590c22209510c070d9e82b46a542d7eba5df8a9f2ee4b9c9/WhatAFeeling_printads_real_1.jpg" /> <img width="1223" height="1648" width_o="1223" height_o="1648" data-src="https://freight.cargo.site/t/original/i/2dd234d9fd9338d21ddf6318ff65552861cd2e511fb69143c839c9a29e575091/WhatAFeeling_printads_real-2.jpg" data-mid="228285524" border="0" src="https://freight.cargo.site/w/1000/i/2dd234d9fd9338d21ddf6318ff65552861cd2e511fb69143c839c9a29e575091/WhatAFeeling_printads_real-2.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9b3ffaa4ac2cd7a6855f61d0d6b6b768b31352495bc4843a0f2fc60b40ce0e84/WhatAFeeling_wildposting_real.jpg" data-mid="228285527" border="0" src="https://freight.cargo.site/w/1000/i/9b3ffaa4ac2cd7a6855f61d0d6b6b768b31352495bc4843a0f2fc60b40ce0e84/WhatAFeeling_wildposting_real.jpg" /> https://edmundlam.cargo.site/CloudRaker-Branding Fri, 25 Oct 2024 16:07:27 +0000 Edmund Lam— Creative Director, Brand Marketing, Design, and Fashion. https://edmundlam.cargo.site/CloudRaker-Branding CloudRaker Branding CloudRaker is a digital solutions agency. The mission was to relaunch the brand with an reinvogirated spirit, recalling the playful editorial personality of its previous era, while pushing forward in a bold, sleek, and culturally sticky fresh new rebrand. Stuff I did: Creative DirectionIllustration Graphic Design Collaborators: Thane Calder Pascal HebertNathaniel Sibi Baptiste Laget <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b2d0d1579977b86ebbbf746cd94d52df7e437c360742e74184d666011124b275/CloudRaker_Cloudguy_anim.gif" data-mid="220310601" border="0" src="https://freight.cargo.site/w/1000/i/b2d0d1579977b86ebbbf746cd94d52df7e437c360742e74184d666011124b275/CloudRaker_Cloudguy_anim.gif" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/55c6a6ef5ff7c105434d4e8225d85e6276731e2cdcf613d1fc75b2593e69e0e4/Cloud_web3.jpg" data-mid="220310598" border="0" src="https://freight.cargo.site/w/1000/i/55c6a6ef5ff7c105434d4e8225d85e6276731e2cdcf613d1fc75b2593e69e0e4/Cloud_web3.jpg" /><img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f24d5220c21552e172b61048f03e8286ea6bbf0d13c8bb651ffa8e572c621f0b/CloudRaker_Cloudguy_slides.gif" data-mid="220310602" border="0" src="https://freight.cargo.site/w/1000/i/f24d5220c21552e172b61048f03e8286ea6bbf0d13c8bb651ffa8e572c621f0b/CloudRaker_Cloudguy_slides.gif" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6daabfbdf7365610687626d1f9d78b279295156915b4a80a506a96e8ccc7daf8/Cloud_web1.jpg" data-mid="220310596" border="0" src="https://freight.cargo.site/w/1000/i/6daabfbdf7365610687626d1f9d78b279295156915b4a80a506a96e8ccc7daf8/Cloud_web1.jpg" /><img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f06879e454a7a38f09c3f189ad6d2ecef3d954b16d276b2503885a000085d382/Cloud_merch_anim.gif" data-mid="220310595" border="0" src="https://freight.cargo.site/w/1000/i/f06879e454a7a38f09c3f189ad6d2ecef3d954b16d276b2503885a000085d382/Cloud_merch_anim.gif" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ed7edd5c197089774c66dc839cc08ead7393a08e008d643165daa47280fe1374/Cloud_web4.jpg" data-mid="220310599" border="0" src="https://freight.cargo.site/w/1000/i/ed7edd5c197089774c66dc839cc08ead7393a08e008d643165daa47280fe1374/Cloud_web4.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bc411ecefe89e604ff0707cfed80acbc6da8e9fc5d527297cd3866c9892839c4/Cloud_web5.jpg" data-mid="220310600" border="0" src="https://freight.cargo.site/w/1000/i/bc411ecefe89e604ff0707cfed80acbc6da8e9fc5d527297cd3866c9892839c4/Cloud_web5.jpg" /> https://edmundlam.cargo.site/A-Fresh-Start-Penningtons Tue, 19 Nov 2024 19:13:52 +0000 Edmund Lam— Creative Director, Brand Marketing, Design, and Fashion. https://edmundlam.cargo.site/A-Fresh-Start-Penningtons A Fresh Start Pennington’s January Collection Launch Campaign.“Embrace the spirit of renewal for your new year closet. Discover palette-cleansing denim-on-denim looks, fresh boho tops, and crisp new bottoms.” What I did: Creative Direction Strategy Copywriting Collaborators: David Picard Conrad Nadeau Steven Turpin Claudine Blanchet Solene Buxo-Marti Penningtons’ Creative Team <img width="2201" height="3300" width_o="2201" height_o="3300" data-src="https://freight.cargo.site/t/original/i/cdc44dd35c6f5874fae849f33f467c048d7fbd23a06467a07ea182dccf68f3f4/FRESH_START_01_0380.jpg" data-mid="222069515" border="0" src="https://freight.cargo.site/w/1000/i/cdc44dd35c6f5874fae849f33f467c048d7fbd23a06467a07ea182dccf68f3f4/FRESH_START_01_0380.jpg" /><img width="2201" height="3300" width_o="2201" height_o="3300" data-src="https://freight.cargo.site/t/original/i/f0d8a01ae1be4a14e0737ac0bc37d0486685c1a6f60224b2cfb6f9c94098ec7f/FRESH_START_10_3929.jpg" data-mid="222069521" border="0" src="https://freight.cargo.site/w/1000/i/f0d8a01ae1be4a14e0737ac0bc37d0486685c1a6f60224b2cfb6f9c94098ec7f/FRESH_START_10_3929.jpg" /><img width="2201" height="3300" width_o="2201" height_o="3300" data-src="https://freight.cargo.site/t/original/i/d1adf44b947540dd5fc228faa63352c0f30561b38dce978cd0e29bb14887017c/FRESH_START_12_4238.jpg" data-mid="222069522" border="0" src="https://freight.cargo.site/w/1000/i/d1adf44b947540dd5fc228faa63352c0f30561b38dce978cd0e29bb14887017c/FRESH_START_12_4238.jpg" /><img width="2201" height="3300" width_o="2201" height_o="3300" data-src="https://freight.cargo.site/t/original/i/f575e16a07484184ca300d2f0276ba64bae7976d07ddc0770e3466571b9b8896/FRESH_START_04_1622.jpg" data-mid="222069517" border="0" src="https://freight.cargo.site/w/1000/i/f575e16a07484184ca300d2f0276ba64bae7976d07ddc0770e3466571b9b8896/FRESH_START_04_1622.jpg" /><img width="2201" height="3300" width_o="2201" height_o="3300" data-src="https://freight.cargo.site/t/original/i/2d880241fc2940942c8fe6859500455219ed5255bb5eea32dd2b0f10ceb83e84/FRESH_START_05_2106.jpg" data-mid="222069518" border="0" src="https://freight.cargo.site/w/1000/i/2d880241fc2940942c8fe6859500455219ed5255bb5eea32dd2b0f10ceb83e84/FRESH_START_05_2106.jpg" /><img width="2201" height="3300" width_o="2201" height_o="3300" data-src="https://freight.cargo.site/t/original/i/52c961759b1c67d8497fa627ae16116e4d239d9119df3861c4b7899dca593253/FRESH_START_02_0752.jpg" data-mid="222069516" border="0" src="https://freight.cargo.site/w/1000/i/52c961759b1c67d8497fa627ae16116e4d239d9119df3861c4b7899dca593253/FRESH_START_02_0752.jpg" /> https://edmundlam.cargo.site/Psycho-Bunny-Dad-Up Thu, 06 Jul 2023 14:19:23 +0000 Edmund Lam— Creative Director, Brand Marketing, Design, and Fashion. https://edmundlam.cargo.site/Psycho-Bunny-Dad-Up Dad Up Psycho Bunny is pushing all dads to show up, stand out, and level up. The "Dad Up" campaign is an ode to modern dadhood— celebrating those who raise the bar of fatherhood. Going above and beyond, is how you Dad Up. <img width="1842" height="2304" width_o="1842" height_o="2304" data-src="https://freight.cargo.site/t/original/i/4095e22c6b3e402f4e268fe47cc36aba769186c3412b92ee923591dc1efe91ff/PB_vertical_OOH.gif" data-mid="184339582" border="0" src="https://freight.cargo.site/w/1000/i/4095e22c6b3e402f4e268fe47cc36aba769186c3412b92ee923591dc1efe91ff/PB_vertical_OOH.gif" /><img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/fc60c9060df1f84d7a0e13b70d2477edb06923b77419b204b35627fe7a59c955/Scene_6_2528_Final_LR.jpg" data-mid="184334252" border="0" src="https://freight.cargo.site/w/1000/i/fc60c9060df1f84d7a0e13b70d2477edb06923b77419b204b35627fe7a59c955/Scene_6_2528_Final_LR.jpg" /><img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1884aa5ee75229292ec2aa8e4d67b179fbdca13d2efa7ac11d8b4c05ef718bb8/Scene_5_2153_Final_LR.jpg" data-mid="184334251" border="0" src="https://freight.cargo.site/w/1000/i/1884aa5ee75229292ec2aa8e4d67b179fbdca13d2efa7ac11d8b4c05ef718bb8/Scene_5_2153_Final_LR.jpg" /><img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/82230cb5db53611c9687515fc9a3ad21b08c24bde96294282eea1c0e6ce7304d/Scene_7_2616_Final_LR.jpg" data-mid="184334253" border="0" src="https://freight.cargo.site/w/1000/i/82230cb5db53611c9687515fc9a3ad21b08c24bde96294282eea1c0e6ce7304d/Scene_7_2616_Final_LR.jpg" /><img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4238afae28475480154b418891bfe8d622f865a6ca70d371d4c407f59c80795e/Scene_1-1535_Final_LR.jpg" data-mid="184334250" border="0" src="https://freight.cargo.site/w/1000/i/4238afae28475480154b418891bfe8d622f865a6ca70d371d4c407f59c80795e/Scene_1-1535_Final_LR.jpg" /><img width="1024" height="1281" width_o="1024" height_o="1281" data-src="https://freight.cargo.site/t/original/i/1199b6029520b0232a5c9bfb07822ce1a78c4c6d2637f61fbd8a25cffad78492/PB_DadUp_Pattern.gif" data-mid="184344204" border="0" src="https://freight.cargo.site/w/1000/i/1199b6029520b0232a5c9bfb07822ce1a78c4c6d2637f61fbd8a25cffad78492/PB_DadUp_Pattern.gif" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f004839cdb1a788c55211288c5da1124d72bde41ea4aa0b0beb598f8ace5cd25/PB_Wildposting.jpg" data-mid="184344187" border="0" src="https://freight.cargo.site/w/1000/i/f004839cdb1a788c55211288c5da1124d72bde41ea4aa0b0beb598f8ace5cd25/PB_Wildposting.jpg" /> Created with Sid Lee Chief Creative Officer: Kristian Manchester Creative Director: Edmund Lam Creative team: Jason Getty, Shane Patrick, Audrey-Claude Roy, David Allard, Jonathan Lavoie, Isabelle Vouligny Photography: Jon Paul Douglas Photography team: Magic Creative Works Group account director: Claire Bouly Account services team: Felix-Antoine Grenier, Benjamin Bittaudeau Executive producer: Vanessa Gervais Production team: Camille Thibault Giguere, Eloi Arsenault Post-production: Outpost, Cult Nation, M&amp;H https://edmundlam.cargo.site/threees-website Sun, 15 May 2022 20:21:44 +0000 Edmund Lam— Creative Director, Brand Marketing, Design, and Fashion. https://edmundlam.cargo.site/threees-website threees website We’ve designed a circular Future-Proof Tights System to forever change the way we think about hosiery as disposable, fragile throwaway clothing. Because dispsable is so passé. Stuff I did: Creative Direction Copy Website Design UXCollaborators:Charlotte Ratel Margaux Clément-Cousineau Samuel Pasquier <img width="1280" height="985" width_o="1280" height_o="985" data-src="https://freight.cargo.site/t/original/i/e3dacb8a9863e2ee265d57a23be50d95a881cd1c579527a39e2a7a3fbd75de06/threees_home_desktop.gif" data-mid="156832129" border="0" src="https://freight.cargo.site/w/1000/i/e3dacb8a9863e2ee265d57a23be50d95a881cd1c579527a39e2a7a3fbd75de06/threees_home_desktop.gif" /><img width="1280" height="985" width_o="1280" height_o="985" data-src="https://freight.cargo.site/t/original/i/6684e8db58a818164a21635123bb1bbd1791a920fa83d61b32837bef2fd755ea/threees_respon_mobile.gif" data-mid="156832495" border="0" src="https://freight.cargo.site/w/1000/i/6684e8db58a818164a21635123bb1bbd1791a920fa83d61b32837bef2fd755ea/threees_respon_mobile.gif" /><img width="1280" height="985" width_o="1280" height_o="985" data-src="https://freight.cargo.site/t/original/i/94905491be88fcd031689cef1b3ac4d85f133cbf6497b3e2716445dd09f4fce5/threees_home_mobile.gif" data-mid="156832130" border="0" src="https://freight.cargo.site/w/1000/i/94905491be88fcd031689cef1b3ac4d85f133cbf6497b3e2716445dd09f4fce5/threees_home_mobile.gif" /><img width="1280" height="985" width_o="1280" height_o="985" data-src="https://freight.cargo.site/t/original/i/5ac385da193f4d14a5c1d482955a6ee07089163d82446563c93281b1c5af065d/threees_product_desktop.gif" data-mid="156832768" border="0" src="https://freight.cargo.site/w/1000/i/5ac385da193f4d14a5c1d482955a6ee07089163d82446563c93281b1c5af065d/threees_product_desktop.gif" /> https://edmundlam.cargo.site/threees-Brand Mon, 24 Oct 2022 18:07:01 +0000 Edmund Lam— Creative Director, Brand Marketing, Design, and Fashion. https://edmundlam.cargo.site/threees-Brand threees— A fresh future for tights. We’ve designed a circular Future-Proof Tights System to forever change the way we think about hosiery as disposable, fragile throwaway clothing. Because dispsable is so passé. Stuff I did: Brand Strategy Branding Creative Direction Copywriting Website Design Graphic DesignCollaborators:Charlotte Ratel Margaux Clément-Cousineau Samuel Pasquier <img width="1200" height="1799" width_o="1200" height_o="1799" data-src="https://freight.cargo.site/t/original/i/78033271abe64fb6dde90818f1e9c9d489701b19af6f4d5879ff3617e9fd08a1/threees_packaging_layout.jpg" data-mid="156834303" border="0" src="https://freight.cargo.site/w/1000/i/78033271abe64fb6dde90818f1e9c9d489701b19af6f4d5879ff3617e9fd08a1/threees_packaging_layout.jpg" /><img width="1200" height="1799" width_o="1200" height_o="1799" data-src="https://freight.cargo.site/t/original/i/7e60d17a6f3ab2b68b84fe8c4fb64609043a70b1694a841156908fe6d8738fc1/20220419_SHEERTEX2849.jpg" data-mid="156832783" border="0" src="https://freight.cargo.site/w/1000/i/7e60d17a6f3ab2b68b84fe8c4fb64609043a70b1694a841156908fe6d8738fc1/20220419_SHEERTEX2849.jpg" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/c5bec4669f423a5b5e04fbe9f5ac314c006d23b73686e9a124389e6803f64ee5/343-Atlantic-Ave-_-Hoyt-St_10.jpg" data-mid="156833888" border="0" src="https://freight.cargo.site/w/1000/i/c5bec4669f423a5b5e04fbe9f5ac314c006d23b73686e9a124389e6803f64ee5/343-Atlantic-Ave-_-Hoyt-St_10.jpg" /><img width="1200" height="1799" width_o="1200" height_o="1799" data-src="https://freight.cargo.site/t/original/i/64352d1c363fe4d8c7267c031d65aeaa862504986c34e820871860206e7a5420/20220419_SHEERTEX1675_clean.jpg" data-mid="156832781" border="0" src="https://freight.cargo.site/w/1000/i/64352d1c363fe4d8c7267c031d65aeaa862504986c34e820871860206e7a5420/20220419_SHEERTEX1675_clean.jpg" /><img width="1200" height="1799" width_o="1200" height_o="1799" data-src="https://freight.cargo.site/t/original/i/3848fffca1fb493aa778e95fb381fc6e8ecb3388b20353bb9b4698e2b70c1e78/threees_packaging_layout2.jpg" data-mid="156834304" border="0" src="https://freight.cargo.site/w/1000/i/3848fffca1fb493aa778e95fb381fc6e8ecb3388b20353bb9b4698e2b70c1e78/threees_packaging_layout2.jpg" /><img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/bb0a03b6f99d3b9836cfe31c50f7f2ec5dad3257395587a7a2139a916c46b143/700-Atlantic-Ave-_-Carlton-Ave_7.jpg" data-mid="156833953" border="0" src="https://freight.cargo.site/w/1000/i/bb0a03b6f99d3b9836cfe31c50f7f2ec5dad3257395587a7a2139a916c46b143/700-Atlantic-Ave-_-Carlton-Ave_7.jpg" /> https://edmundlam.cargo.site/Work-Ethic-Penningtons Tue, 19 Nov 2024 19:21:03 +0000 Edmund Lam— Creative Director, Brand Marketing, Design, and Fashion. https://edmundlam.cargo.site/Work-Ethic-Penningtons Work Ethic Pennington’s February Collection Launch Campaign."Hardworking statement pieces that never break a sweat. Pair utility-inspired jackets and bottoms with refined tops for an unexpectedly sophisticated look.” What I did: Creative Direction Strategy Copywriting Collaborators: David Picard Conrad Nadeau Steven Turpin Claudine Blanchet Solene Buxo-Marti Penningtons’ Creative Team <img width="2201" height="3300" width_o="2201" height_o="3300" data-src="https://freight.cargo.site/t/original/i/620ef06280eafe94ef315ca89b78fbb31fb4ef577526403a9c1f28f3b0376d8d/WORK_ETHIC_09_2401.jpg" data-mid="222069930" border="0" src="https://freight.cargo.site/w/1000/i/620ef06280eafe94ef315ca89b78fbb31fb4ef577526403a9c1f28f3b0376d8d/WORK_ETHIC_09_2401.jpg" /><img width="2201" height="3300" width_o="2201" height_o="3300" data-src="https://freight.cargo.site/t/original/i/4945b053140ff2ed4584c806eaf3c3343d6d2e06d1a44cf3722340a428bfd233/WORK_ETHIC_12_2819.jpg" data-mid="222069932" border="0" src="https://freight.cargo.site/w/1000/i/4945b053140ff2ed4584c806eaf3c3343d6d2e06d1a44cf3722340a428bfd233/WORK_ETHIC_12_2819.jpg" /><img width="2201" height="3300" width_o="2201" height_o="3300" data-src="https://freight.cargo.site/t/original/i/c249700b425da33e031cb096dee5af41b81f220fbdb8b7c9d8168cbf0e9a1b9c/WORK_ETHIC_04_1276.jpg" data-mid="222069928" border="0" src="https://freight.cargo.site/w/1000/i/c249700b425da33e031cb096dee5af41b81f220fbdb8b7c9d8168cbf0e9a1b9c/WORK_ETHIC_04_1276.jpg" /><img width="2201" height="3300" width_o="2201" height_o="3300" data-src="https://freight.cargo.site/t/original/i/e31b80a37eaf01ceec27c817094996bdfbf68c2c28e9fe869ae82c174f427927/WORK_ETHIC_09_2520.jpg" data-mid="222069931" border="0" src="https://freight.cargo.site/w/1000/i/e31b80a37eaf01ceec27c817094996bdfbf68c2c28e9fe869ae82c174f427927/WORK_ETHIC_09_2520.jpg" /><img width="2201" height="3300" width_o="2201" height_o="3300" data-src="https://freight.cargo.site/t/original/i/1ab729551691ebf5a2436f5dda2bb71070d5b30c965cfd2a7194420afbeed560/WORK_ETHIC_06_1398.jpg" data-mid="222069929" border="0" src="https://freight.cargo.site/w/1000/i/1ab729551691ebf5a2436f5dda2bb71070d5b30c965cfd2a7194420afbeed560/WORK_ETHIC_06_1398.jpg" /><img width="2201" height="3300" width_o="2201" height_o="3300" data-src="https://freight.cargo.site/t/original/i/b60ac6491704403b6290b6577da487dd3bb011c46d326f0f0a16a8cacaf2d6c4/WORK_ETHIC_01_0292.jpg" data-mid="222069927" border="0" src="https://freight.cargo.site/w/1000/i/b60ac6491704403b6290b6577da487dd3bb011c46d326f0f0a16a8cacaf2d6c4/WORK_ETHIC_01_0292.jpg" /> https://edmundlam.cargo.site/The-Story-of-Sheertex Wed, 29 Jun 2022 18:21:17 +0000 Edmund Lam— Creative Director, Brand Marketing, Design, and Fashion. https://edmundlam.cargo.site/The-Story-of-Sheertex Sheertex—The World’s Most Resilient Tights. This is pantyhose. They are the same pantyhose from when you were a kid. Same as when your mother was a kid. Same as when your grandmother was a kid. No kidding. Stuff I did: Creative Direction Script Collaborators: Betsy-May Smith Solène Buxo-Marti Farid Salame Fedya Vinkovetsy Michelle Normandeau <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bde0ad69c865cac5f66e0fdc554f94c01686b69dd71c7dd49d513137513334d7/wholesale3.jpg" data-mid="146692073" border="0" src="https://freight.cargo.site/w/1000/i/bde0ad69c865cac5f66e0fdc554f94c01686b69dd71c7dd49d513137513334d7/wholesale3.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/8f2f7b60f8e0c3fdb234317bc3d724c7e19608ead862bbe7963e10aa1c6271fa/wholesale1.gif" data-mid="146692035" border="0" src="https://freight.cargo.site/w/960/i/8f2f7b60f8e0c3fdb234317bc3d724c7e19608ead862bbe7963e10aa1c6271fa/wholesale1.gif" /> “Katherine doesn’t want to wear pantyhose from 1956.“ <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/41c7f0ca3e5ea662aa2763cfdd5f3e941cad48e04e76ced83e3885c996fd263a/wholesale3.gif" data-mid="146692037" border="0" src="https://freight.cargo.site/w/960/i/41c7f0ca3e5ea662aa2763cfdd5f3e941cad48e04e76ced83e3885c996fd263a/wholesale3.gif" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/fc63fd00d3d5b92be2fcf6e54f33d22654bfbadba647a164cea38730365a4492/wholesale14gif.gif" data-mid="146692038" border="0" src="https://freight.cargo.site/w/960/i/fc63fd00d3d5b92be2fcf6e54f33d22654bfbadba647a164cea38730365a4492/wholesale14gif.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/ca8b123acd7d0648a77e2ee0b431ba4ae6e6fdd3aabc4e2844a8f593d5ecc05b/wholesale2.gif" data-mid="146692036" border="0" src="https://freight.cargo.site/w/960/i/ca8b123acd7d0648a77e2ee0b431ba4ae6e6fdd3aabc4e2844a8f593d5ecc05b/wholesale2.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/51a5ebee1d9303fed6fb3b32e5f55c0567d4d306263e14af9e11cf5524b724c9/wholesale2.jpg" data-mid="146692072" border="0" src="https://freight.cargo.site/w/1000/i/51a5ebee1d9303fed6fb3b32e5f55c0567d4d306263e14af9e11cf5524b724c9/wholesale2.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09bfab534eba1d1fda6e1ef75d4fa398b846fc15c17f0ebf12b496abb5ad5f84/wholesale8.jpg" data-mid="146692751" border="0" src="https://freight.cargo.site/w/1000/i/09bfab534eba1d1fda6e1ef75d4fa398b846fc15c17f0ebf12b496abb5ad5f84/wholesale8.jpg" /> https://edmundlam.cargo.site/Bleublancrouge-Rebrand Sun, 15 May 2022 21:28:25 +0000 Edmund Lam— Creative Director, Brand Marketing, Design, and Fashion. https://edmundlam.cargo.site/Bleublancrouge-Rebrand BBRAVE BBR is a fiercely independentcreative agency that’s built on and fuelledby our own unique brand of bravery. A retelling of the Bleublancrouge story as BBRAVE— Logo update, new typography, colours, content templates, merch, and website. bleublancrouge.ca Stuff I did: Brand Strategy Branding Creative Direction Copywriting Website Design Graphic DesignCollaborators:U92 Sarah-Jeanne Turgeon Thanh Pham <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/9685a8e43a383af2eed8de6d1fac7323c58e216db660ec4d708130f499e35b4c/mockup_laptop_neige.gif" data-mid="142673415" border="0" src="https://freight.cargo.site/w/800/i/9685a8e43a383af2eed8de6d1fac7323c58e216db660ec4d708130f499e35b4c/mockup_laptop_neige.gif" /><img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/75cda86acdafce68edf4fd8f33671ea56af4e8b26fd2a1b4bc4f0dfaed0d6af5/mockup_cell_neige.gif" data-mid="142673414" border="0" 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data-src="https://freight.cargo.site/t/original/i/0b263a4056d3d709efcd31ad9c3253638e5f10e84e91c88244ec6b94b6c079a0/BBR_insta_mockup2.jpg" data-mid="157076870" border="0" src="https://freight.cargo.site/w/1000/i/0b263a4056d3d709efcd31ad9c3253638e5f10e84e91c88244ec6b94b6c079a0/BBR_insta_mockup2.jpg" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/610424382e89bfc5c6a6a53644ad2db922d205cae9ad13109ee14dcbdc29785a/Instagram-Post_templates1.jpg" data-mid="157076709" border="0" src="https://freight.cargo.site/w/1000/i/610424382e89bfc5c6a6a53644ad2db922d205cae9ad13109ee14dcbdc29785a/Instagram-Post_templates1.jpg" /><img width="1080" height="864" width_o="1080" height_o="864" data-src="https://freight.cargo.site/t/original/i/39585795c78353b8dc5b8f65aef378ca2345615d0d2920193a9efd83a1484c64/242617949_2645198355788699_3236913132234053887_n.jpeg" data-mid="157078423" border="0" 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src="https://freight.cargo.site/w/1000/i/dd7a33c116dcaacfc7c9814cccbd98beaadf00d4a98f3c987adc84351b5084b1/242576670_413128960248042_7702598802885100028_n.jpeg" /> bleublancrouge.ca is here https://edmundlam.cargo.site/srtx Wed, 26 Oct 2022 21:03:05 +0000 Edmund Lam— Creative Director, Brand Marketing, Design, and Fashion. https://edmundlam.cargo.site/srtx srtx— branding srtx is the holding company of Sheertex. We designed a brand that took us so far beyond strong tights. Using CG imagery to tell the story of our techologies, while invoking a sense of wonder and the brand’s reputation as pioneers in textiles and manufacturing. Stuff I did: Creative Direction StrategyBrandingCollaborators:Liz Couture-Doherty Solène Buxo-Marti Andrew Kerr TUX creative <img width="920" height="920" width_o="920" height_o="920" data-src="https://freight.cargo.site/t/original/i/3aa844e3ef34e3672eb25fc5c21ca891acf709b5a4d6f185fb9098eb87059197/fiber.gif" data-mid="157098597" border="0" src="https://freight.cargo.site/w/920/i/3aa844e3ef34e3672eb25fc5c21ca891acf709b5a4d6f185fb9098eb87059197/fiber.gif" /><img width="920" height="920" width_o="920" height_o="920" data-src="https://freight.cargo.site/t/original/i/37b28234e25ebcc5e51f590e99c2f01c60cefed652b0d9df862dc0e236004bd3/ropes.gif" data-mid="157098600" border="0" src="https://freight.cargo.site/w/920/i/37b28234e25ebcc5e51f590e99c2f01c60cefed652b0d9df862dc0e236004bd3/ropes.gif" /><img width="920" height="920" width_o="920" height_o="920" data-src="https://freight.cargo.site/t/original/i/abf57449148a4be6c18a0221bcd174532ed2c444bc0f20ebea7775fe68a019af/liquid.gif" data-mid="157098598" border="0" src="https://freight.cargo.site/w/920/i/abf57449148a4be6c18a0221bcd174532ed2c444bc0f20ebea7775fe68a019af/liquid.gif" /><img width="920" height="920" width_o="920" height_o="920" data-src="https://freight.cargo.site/t/original/i/ca7b482ed25ce1129e32bfbd227c65bf8bab42f4b2cb9d721bc8f7a26b17178a/moon.gif" data-mid="157098599" border="0" src="https://freight.cargo.site/w/920/i/ca7b482ed25ce1129e32bfbd227c65bf8bab42f4b2cb9d721bc8f7a26b17178a/moon.gif" />